Which pricing method is used to capture market share by charging low introductory prices?
A) Penetration pricing
B) Price gouging
C) Price skimming
D) Peak load pricing

Question

Quizplus · Accepted Answer

Penetration pricing is used to capture market share by charging low introductory prices. This strategy allows the company to enter the market quickly and gain a foothold before competitors can react. The goal is to attract large numbers of customers quickly, even if it means sacrificing some profit margins in the short term.

Which Pricing Method Is Used to Capture Market Share by Charging