Sales mix reflects:
A) The weighted average contribution margin per unit
B) The average price per product when there are a variety of products
C) The number of products and each product's proportional weight within total sales
D) Total number of units produced

Question

Quizplus · Accepted Answer

Sales mix refers to the proportion or percentage of each product or service sold in a given period. It is a ratio of each product's sales to the total sales of all products. Therefore, it reflects the number of products and each product's proportional weight within total sales. The sales mix is an important consideration in determining the overall profitability of a company, as different products have different levels of contribution margin and cost structures.

Sales Mix Reflects