In a social marketing campaign to promote breastfeeding, planners identify three target groups. This illustrates which component of social marketing?

Question

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Audience segmentation is the process of dividing a larger audience into smaller groups with common characteristics or needs. In this scenario, the planners have identified three distinct target groups, indicating they have engaged in audience segmentation. The other options may be involved in a social marketing campaign, but they are not specifically illustrated by this example.

In a Social Marketing Campaign to Promote Breastfeeding, Planners Identify