Sergio inherited his father's heating and air conditioning business. In order to continue to remain robust through the 2008-2009 recession, he has decided to retrain in the installation of LEED certified equipment. Sergio is:
A)probably investing time and money into a situation with very little long-term payoff.
B)according to the Thinking Green box in Chapter 9, there are too many firms already competing in the green business. It's already time to find a new competitive advantage.
C)according to the Thinking Green box in Chapter 9, new construction business is suitable to green technology, however old buildings cannot be renovated.
D)according to the Thinking Green box in Chapter 9, green marketing has contributed significantly to the U.S. economy, even through the recession.

Question

Quizplus · Accepted Answer

According to the Thinking Green box in Chapter 9, green marketing has contributed significantly to the U.S. economy, even through the recession. Therefore, Sergio's decision to retrain in the installation of LEED certified equipment for his heating and air conditioning business can be a strategic move to attract green-conscious customers and contribute to the economy.

Sergio Inherited His Father's Heating and Air Conditioning Business