According to the "Spotlight on Small Business" box in Chapter 7, the Blue Man Group knew that if they wanted to expand their product planning and organization were critical. Therefore, the three partners spent considerable time writing a:

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The article states that the Blue Man Group knew the importance of product planning and organization to expand their business, and therefore spent considerable time writing a strategic plan. A strategic plan is a long-term plan outlining the organization's goals and strategies for achieving those goals. It is a document that guides the organization's decisions and actions over the next several years.

According to the "Spotlight on Small Business" Box in Chapter