Antoine is considering marketing his bicycles in Brazil. If he enters the Brazilian market, he is likely to learn that

Question

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Although some foreign buyers may prefer doing business with major corporations, many actually enjoy dealing with individuals rather than with big corporate bureaucracies. Moreover, foreign buyers may appreciate the fact that the smaller firms often provide personalized service and may be able to begin shipping more quickly. The main problem he will face is adapting to the cultural differences between the U.S. and Brazil.

Antoine Is Considering Marketing His Bicycles in Brazil