An advantage of licensing is that licensors spend little or no money to produce and market their products. These costs are born by the licensees.

Name: An advantage of licensing is that licensors spend little or no money to produce and market their products. These costs are born by the licensees.
Brand: Quizplus
Rating: 4.9 (32 reviews)

Question

Quizplus · Accepted Answer

Licensing agreements allow the licensor to essentially outsource production and marketing costs to the licensee, making it advantageous for the licensor as they do not have to bear the expenses themselves.

An Advantage of Licensing Is That Licensors Spend Little or No