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According to the Material in the "Reaching Beyond Our Borders

Question 232

Multiple Choice

According to the material in the "Reaching Beyond Our Borders" box in Chapter 3, which of the following statements best describes McDonald's current involvement in global markets?


A) McDonald's focus is on the U.S. market, and currently has no plans to participate in global markets.
B) The key to McDonald's success worldwide is its adherence to its U.S. menu as standard throughout all of its international franchises.
C) McDonald's global market success reflects its willingness to adapt its menu to local tastes and culture.
D) Unlike Kentucky Fried Chicken and Burger King, McDonald's continues to experience problems abroad due to its inability to adapt to local culture.

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