The new issue $1,000 face value bonds due in 2020 issued by Bay Books, Ltd., are perceived by investors as being less attractive than other bonds offered by other businesses at the same time. The coupon rate attached to these bonds will need to be __________ than other corporate bond issues in order to attract investors.

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The Answer of The new issue $1,000 face value bonds due in 2020 issued by Bay Books, Ltd., are perceived by investors as being less attractive than other bonds offered by other businesses at the same time. The coupon rate attached to these bonds will need to be __________ than other corporate bond issues in order to attract investors.

The New Issue $1,000 Face Value Bonds Due in 2020