After adopting integrated marketing communication, Madison Furniture puts less emphasis on public relations, sales promotion, and personal selling, and concentrates on advertising designed to provide a uniform message to all markets.

Question

Quizplus · Accepted Answer

Integrated marketing communication is a marketing approach that integrates all aspects of marketing communication, including advertising, public relations, sales promotion, personal selling, and more. Therefore, it is unlikely that Madison Furniture would put less emphasis on public relations, sales promotion, and personal selling after adopting integrated marketing communication. Instead, the company would strive to create a cohesive and consistent message across all marketing channels.

After Adopting Integrated Marketing Communication, Madison Furniture Puts Less Emphasis