Anything that encourages people to talk favorably about an organization may be effective word-of-mouth promotion.

Question

Quizplus · Accepted Answer

Word-of-mouth promotion relies on people sharing positive experiences and opinions about an organization. Anything that encourages this behavior, such as exceptional customer service, high-quality products, or rewarding loyalty programs, can be effective in generating positive word-of-mouth promotion.

Anything That Encourages People to Talk Favorably About an Organization