Nordic Track utilizes newspaper and TV ads designed to motivate potential buyers to seek out their product. This represents a push promotional strategy.

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A push promotional strategy involves promoting products by pushing them onto consumers, often through distribution channels. Nordic Track's use of ads to motivate buyers to seek out their product is a pull strategy, as it aims to create consumer demand that pulls the product through the distribution channel.

Nordic Track Utilizes Newspaper and TV Ads Designed to Motivate