Nightbrite Company's ________ relies heavily on advertising, personal selling, and a limited use of product sampling.

Question

Quizplus · Accepted Answer

The promotion mix consists of advertising, personal selling, sales promotion, public relations, and direct marketing. Since Nightbrite Company relies heavily on advertising and personal selling, it is the best fit for this question. Product sampling is only mentioned as a limited use, so it is not a major factor in their promotion mix. Transfer marketing and communication network are not relevant to the given information.

Nightbrite Company's ________ Relies Heavily on Advertising, Personal Selling, and a Limited