Massachusetts Manufacturing has redesigned its promotional strategy. The company now utilizes a system that combines all the elements of their promotion mix to create a more responsive organization providing a consistent message. Massachusetts Manufacturing has adopted a(n):
A) internal marketing program.
B) integrated marketing communication system.
C) multilevel coordination plan.
D) stakeholder response system.

Question

Quizplus · Accepted Answer

The system that Massachusetts Manufacturing has adopted combines all the elements of their promotion mix, suggesting the use of an integrated marketing communication system. This means that the company is using a coordinated approach to deliver a consistent message across all channels, which creates a more responsive organization.

Massachusetts Manufacturing Has Redesigned Its Promotional Strategy