Advertising to wholesalers and retailers by manufacturers to encourage them to carry their products is called

Question

Quizplus · Accepted Answer

Trade advertising is directed towards wholesalers and retailers to encourage them to carry the manufacturer's products. It can include trade shows, product demos, and promotional materials specifically designed for the trade audience. Retail advertising is focused on reaching consumers to encourage purchases at the retail level. Business-to-business advertising and institutional advertising are broader categories that may include trade advertising, but also extend to advertising directed towards other businesses or the public at large.

Advertising to Wholesalers and Retailers by Manufacturers to Encourage Them