In their advertisements,Luther Pharmaceuticals asks consumers to judge their product,Ache-Free,against a well-known competitor's product to see that Ache-Free provides superior pain relief.This represents:
A)advocacy advertising.
B)comparison advertising.
C)trade advertising.
D)interpretive advertising.

Question

Quizplus · Accepted Answer

This type of advertising is specifically called comparison advertising, where a company compares its product or service to a competitor's product or service to establish its superiority.

In Their Advertisements,Luther Pharmaceuticals Asks Consumers to Judge Their Product,Ache-Free,against