In the "Thinking Green" box in the chapter, companies such as Mars Drinks North America and First Global Express have found that:
A)the recession of 2008-2009 has caused consumers to reduce their emphasis on companies producing green products.
B)promoting their company's efforts at sustainability through "greening" has been a boost in helping them compete.
C)pricing and cut backs in promotional expenditures has been the key reason they have increased market share.
D)There is very little interest in the green movement in the United States but considerable support in Europe and Asia.

Question

Quizplus · Accepted Answer

The companies mentioned in the "Thinking Green" box have found that promoting their sustainability efforts through "greening" has helped them compete, indicating that emphasizing environmental responsibility is beneficial for their business. There is no evidence to support the other answer choices.

In the "Thinking Green" Box in the Chapter, Companies Such