Lenora just finished writing a news release regarding a new product developed by her firm. She intends to email the message to local radio stations and newspapers in hopes that they will find the information newsworthy and run a story about the product. Lenora's efforts represent the firm's:
A)public relations.
B)institutional advertising.
C)secondary advertising.
D)interactive marketing.

Question

Quizplus · Accepted Answer

Lenora's actions represent the firm's efforts in public relations, as she is trying to generate positive publicity and attention for the new product by distributing a news release to the media. Institutional advertising refers to advertising that promotes the overall image of the company rather than a specific product, while secondary advertising is a term that is not commonly used in the industry. Interactive marketing typically involves two-way communication and engagement with customers, which is not the case in this scenario.

Lenora Just Finished Writing a News Release Regarding a New