Today's public relations departments
A) focus more on advertising and less on publicity.
B) are downsizing as firms emphasize personal selling to promote their products.
C) are more actively listening to customers and helping to solve their problems.
D) avoid relationships with the media and government officials.

Question

Quizplus · Accepted Answer

A good public relations program begins with listening to the public. Public relations starts with good marketing research when the firm evaluates public attitudes.

Today's Public Relations Departments