Companies that adopt a pull strategy target their promotional efforts toward
A) consumers.
B) retailers.
C) wholesalers.
D) manufacturers.

Name: Companies that adopt a pull strategy target their promotional efforts toward A) consumers. B) retailers. C) wholesalers. D) manufacturers.
Brand: Quizplus
Rating: 4.8 (42 reviews)

Question

Quizplus · Accepted Answer

In a pull strategy, heavy advertising and sales promotion efforts are directed toward consumers so that they will request the products from retailers.

Companies That Adopt a Pull Strategy Target Their Promotional Efforts