In the Spotlight on Small Business box in the chapter, Amy Scherber of Amy's Bread has found that success in her business is:
A)almost completely dependent on widespread advertising that can reach many consumer groups.
B)entrepreneurs such as herself have no time for promotional efforts and should outsource all promotion to specialty firms.
C)based on building personal relationships with customers, the media, and the community are important in building her business.
D)Securing government contracts that require little promotional effort or costly expenditures to public relations firms.

Question

Quizplus · Accepted Answer

Amy Scherber emphasizes the importance of building personal relationships with customers, media, and the community to build her business. She believes that building these types of connections is more effective than widespread advertising or outsourcing promotional efforts.

In the Spotlight on Small Business Box in the Chapter