The Maryland Department of Travel and Tourism promotes tourism in the state by sending travel agents and bus tour companies information about the state's many attractions. The hope is that by stimulating interest in tour and travel agents, they will in turn encourage their customers to visit Maryland. This example represents a ________ promotional strategy.

Question

Quizplus · Accepted Answer

In a push promotional strategy, distributors are encouraged to sell the good or service to their customers.

The Maryland Department of Travel and Tourism Promotes Tourism in the State