Wee Be Irish produces authentic Irish gifts and clothing. Wee Be Irish uses a good deal of television advertising and sales promotion activities to attract consumers to retail shops in search of its brand. Wee Be Irish utilizes a ________ strategy:

Question

Quizplus · Accepted Answer

Wee Be Irish uses television advertising and sales promotion to attract consumers to retail shops in search of its brand, which indicates the use of pull strategy.

Wee Be Irish Produces Authentic Irish Gifts and Clothing