Tom and Melody have decided to work together to write a news release that describes the benefits of MuscleMaster and cites the rave reviews of the fitness experts who have already tried the equipment. They intend to send the release to a list of columnists who write in fitness magazines or have health and fitness columns in newspapers, hoping that some of these writers will include information about the MuscleMaster in their articles. Tom and Melody hope to utilize
A) publicity.
B) a push strategy.
C) viral marketing.
D) swag promotion.

Question

Quizplus · Accepted Answer

Publicity is any information about an individual, product, or organization that is distributed through the media and that is not paid for or controlled by the seller. Firms often seek to obtain publicity by writing and sending news releases to various media. Of course, one drawback of this approach is that there is no guarantee that the media will use the information to generate favorable publicity.

Tom and Melody Have Decided to Work Together to Write