Marketing manager Connie Smythe is concerned that her firm is doing a poor job of managing the movement of finished products to the final consumer. If Connie is right, her firm should work to improve its:

Question

Quizplus · Accepted Answer

Outbound logistics refers to the processes involved in delivering the final product to the consumer, which includes transportation, storage, and distribution. If Connie is concerned about poor management of this process, the best choice is to work on improving outbound logistics. Administered support system, materials handling, and coordination of freight forwarders are all important aspects of logistics, but they may not directly address the issue of getting finished products to consumers.

Marketing Manager Connie Smythe Is Concerned That Her Firm Is