Travelwell manufactures and sells luggage and briefcases. Their marketing research indicates that durability is the attribute that consumers most desire in their luggage and briefcases. Travelwell now emphasizes durability in all of their promotional efforts. This strategy is intended to build brand equity.

Question

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The statement is true as Travelwell's strategy to emphasize on durability in their promotional efforts is aimed at building brand equity.

Travelwell Manufactures and Sells Luggage and Briefcases