After several years as a brand manager for an established product, Pete has taken a job with a microbrewery. He is responsible for different stages of the product life cycle, the marketing strategies will be essentially the same.

Question

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The marketing strategies for a product in a microbrewery may be different from those for an established product because of factors such as target audience, distribution channels, and branding. Therefore, Pete may need to adjust his marketing strategies accordingly.

After Several Years as a Brand Manager for an Established