The Procter & Gamble Company is a major producer of bar soaps. In fact, Procter & Gamble produces Ivory, Camay, Lava, Safeguard, Zest, and Coast bar soaps that all claim a variety of benefits. These products are part of Proctor & Gamble's in bar soaps.
A)product mix
B) product concentration
C) product store
D)product line

Question

Quizplus · Accepted Answer

The term "product line" refers to a group of products that are closely related and marketed under a single brand name. The six bar soap products produced by Procter & Gamble (Ivory, Camay, Lava, Safeguard, Zest, and Coast) are all related and part of the same product line. Therefore, the best choice is D - product line.

The Procter & Gamble Company Is a Major Producer of Bar