Business sponsorship of events,such as the Winston-Salem stock car races or NASCAR's Nextel Cup Series,is intended to increase:
A)brand awareness.
B)the quality of the event.
C)the promotional budget.
D)the availability of knockoff brands.

Question

Quizplus · Accepted Answer

Business sponsorship of events is intended to increase brand awareness, which can lead to increased sales and revenue. The other options are not the primary objectives of sponsoring events.

Business Sponsorship of Events,such as the Winston-Salem Stock Car Races