Identifying a target market is one of the key steps of the marketing process.

Question

Quizplus · Accepted Answer

Identifying a target market is indeed one of the key steps of the marketing process. A target market is a specific group of consumers who are most likely to be interested in a company's product or service. By identifying and understanding the characteristics and needs of this group, a company can tailor its marketing efforts to better reach and communicate with them, ultimately leading to increased sales and customer satisfaction.

Identifying a Target Market Is One of the Key Steps