U-botit.com is an electronic commerce company that sells music online. It keeps a tab of what genre of music their registered customers buy. If u-botit.com were to use the data mining approach of association, which of the following actions would it take?
A) send recommendations to customers based on their buying habits
B) conduct surveys to customers to gauge customer satisfaction
C) classify the customers based on the genre of music they listen to
D) provide discounts to certain genre buyers where sales are less

Question

Quizplus · Accepted Answer

The association data mining approach is used to identify patterns and relationships between variables. In this case, u-botit.com wants to use this approach to analyze the buying habits of their customers and identify which genres are commonly purchased together. This information can then be used to make personalized recommendations to customers based on their buying habits. This would help to increase customer satisfaction and loyalty, as well as boost sales for u-botit.com. Therefore, the best choice is A, to send recommendations to customers based on their buying habits.

U-BotitCom Is an Electronic Commerce Company That Sells Music Online