By ignoring intangible benefits, capital budgeting techniques might incorrectly eliminate projects that could be beneficial to the company.

Question

Quizplus · Accepted Answer

Capital budgeting techniques that ignore intangible benefits, such as brand recognition or employee satisfaction, can incorrectly identify projects as unprofitable or not worth pursuing, even though those projects may provide long-term benefits to the company.

By Ignoring Intangible Benefits, Capital Budgeting Techniques Might Incorrectly Eliminate