Firms following a value differentiation strategy stay ahead of competition by:

Question

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Firms following a value differentiation strategy differentiate themselves from their competitors by providing their target customer base with a unique experience with their products and services. They also tend to be quicker to develop and market the next generation of products. While they may not necessarily focus on cutting costs, they are constantly looking for ways to improve their business processes to provide even better value to their customers.

Firms Following a Value Differentiation Strategy Stay Ahead of Competition