Taking a Broader Perspective: The Problem of External Validity The advantage of unobtrusive measures is that they
A)have greater external validity.
B)reduce confounding.
C)yield more realistic data.
D)have greater external validity and yield more realistic data.

Question

Quizplus · Accepted Answer

Unobtrusive measures have the advantage of greater external validity because they are based on real-world behavior and not influenced by the research situation. Additionally, they yield more realistic data because participants are not altering their behavior in response to being observed.

Taking a Broader Perspective: the Problem of External Validity the Advantage