The Inductive Model Zajonc's (1966) theory of the mere exposure effect was developed through
A)deduction.
B)intuition.
C)review of prior research.
D)serendipity.

Question

Quizplus · Accepted Answer

Zajonc's theory of the mere exposure effect was developed through a review of prior research. He did not start with a specific hypothesis but instead analyzed the results of several studies on the topic to develop his theory. Therefore, the inductive model best describes the development of his theory.

The Inductive Model Zajonc's (1966) Theory of the Mere Exposure