Which of the following statements is true?
I. Serving similar customers with similar demand characteristics is an example of market focus.
II. A company specializing in assembling cars is an example of process focus.
III. A focused factory specializes in a wide product mix.
A)I only is true
B)I and II only are true
C) I and III only are true
D) II and III only are true
E)all the above are true.

Question

Quizplus · Accepted Answer

Only statement I is true. Market focus refers to targeting specific groups of customers with similar needs or demands. Statement II is incorrect, as a company specializing in assembling cars would be an example of product focus, not process focus. Statement III is also incorrect, as a focused factory specializes in a narrow product mix rather than a wide one.

Which of the Following Statements Is True