A settlement brochure is more effective if it has an emotional impact.

Question

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Settlement brochures are intended to persuade the opposing party to settle a case, and emotional impact can be a powerful tool in convincing them to do so. A persuasive settlement brochure will often include strong emotional appeals, such as stories about the plaintiff's suffering or testimonials from family members. These emotional appeals can create more empathy and understanding from the opposing party and may make them more likely to agree to a settlement.

A Settlement Brochure Is More Effective If It Has an Emotional