What benefit does a company gain by allowing people to login to its app using Facebook Login?
A) It gains access to information from the consumers' Facebook profiles.
B) It is paid a royalty from Facebook.
C) It suffers less credit card fraud.
D) It is more likely to be acquired by Facebook.
E) All of the above

Question

Quizplus · Accepted Answer

By allowing people to login to its app using Facebook Login, a company gains access to information from the consumers' Facebook profiles, such as their name, email address, and friends list. This information can be used to personalize the user experience and target advertising more effectively. However, it is important for the company to obtain the user's consent and ensure the protection of their privacy. Choices B, C, and D are not valid benefits of Facebook Login.

What Benefit Does a Company Gain by Allowing People to Login