A sales rep is making a sales call to a potential corporate customer. The sales rep is explaining how the product will help the customer increase productivity using facts and figures from prior customers. Which individual tactic is the sales rep using in this situation?
A) rational persuasion
B) inspirational appeals
C) consultation
D) ingratiation
E) personal appeals
F) exchange

G) coalition
H) legitimization
I) pressure

Question

A sales rep is making a sales call to a potential corporate customer. The sales rep is explaining how the product will help the customer increase productivity using facts and figures from prior customers. Which individual tactic is the sales rep using in this situation?
A) rational persuasion
B) inspirational appeals
C) consultation
D) ingratiation
E) personal appeals
F) exchange

G) coalition
H) legitimization
I) pressure

Quizplus · Accepted Answer

The sales rep is using rational persuasion by presenting facts and figures to convince the potential customer about the benefits of the product in increasing productivity.

A Sales Rep Is Making a Sales Call to a Potential