According to Michael Porter,a company should not undertake a corporate social responsibility project unless

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Michael Porter emphasizes the importance of creating shared value, where a company's strategy is sustainable and creates both economic and social value. Therefore, a company should not undertake a corporate social responsibility project unless it is profitable for the company in its own right, as this will ensure the project's sustainability and benefit both the company and society. Simply improving reputation, making a difference in the world, or being necessary for business are not sufficient reasons for undertaking such projects.

According to Michael Porter,a Company Should Not Undertake a Corporate