An organization's core purpose and reason for existence is contained in its:
A)strategic vision.
B)mission statement.
C)strategy.
D)core competence.

Question

Quizplus · Accepted Answer

An organization's mission statement is a clear and concise expression of its purpose and reason for existence. It defines what the organization does, who it serves, and how it adds value. The mission statement guides the development of the organization's strategy and serves as a constant reminder of its core purpose.

An Organization's Core Purpose and Reason for Existence Is Contained