Trademarks or acquired brand names are not amortized but are reviewed annually for impairment.

Name: Trademarks or acquired brand names are not amortized but are reviewed annually for impairment.
Brand: Quizplus
Rating: 4.8 (40 reviews)

Question

Quizplus · Accepted Answer

Trademarks or acquired brand names are considered intangible assets with indefinite lives and are not amortized. Instead, they are reviewed at least annually for impairment to determine if the fair value has fallen below its carrying amount.

Trademarks or Acquired Brand Names Are Not Amortized but Are