A price searcher
A)faces a horizontal demand curve.
B)is a seller that searches for good employees and pays them a low wage.
C)is a seller that searches for the best location to sell its product.
D)is a seller that has the ability to control to some degree the price of the product it sells.
E)none of the above

Question

Quizplus · Accepted Answer

A price searcher is a seller that has some degree of control over the price of its product, typically because the product is differentiated or because there are few close substitutes. This contrasts with a price taker, who faces a horizontal demand curve and cannot influence the market price.

A Price Searcher