The entrepreneur's decision on how to segment a market is critical because___.
A) the entrepreneurs cannot go back to revise them in the future
B) segmentation becomes the lens through which the market is viewed, and the choice of a particular lens can both highlight and obscure different critical aspects of the actual market.
C) the segmentation function will often be outsourced to a marketing firm who requires clear instructions.
D) None of the above
Correct Answer:
Verified
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