Why is marketing critical for entrepreneurs?
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Q43: If a company can cultivate brand equity,
Q46: While segmentation profiles a company's customers, what
Q49: The attractiveness of a market segment is
Q52: _ is the customer's ability to recognize
Q57: The communications mix includes:
A) Advertising, cross selling,
Q60: What are the "4 P's" of marketing,
Q61: What might be some common marketing mistakes
Q62: What methods can an entrepreneur leverage to
Q63: Describe how an entrepreneur may think
Q64: What are the key skills for managing
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