Mass marketing is a marketing approach that is aimed at reaching as many consumers as possible without any specific targeting of particular segments or demographics. It involves creating a single marketing message and broadcasting it through various channels to reach a broad audience.

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Mass Marketing Is

Question 220

Multiple Choice

Mass marketing is

A) advertising that permits a consumer to follow up directly by searching for more information and placing direct product orders.
B) advertising that targets a specific audience and allows the consumer to follow up directly by placing direct product orders usually through television or radio.
C) advertising targeted at specific consumers.
D) advertising intended to reach as many consumers as possible.

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