A local movie theater had small cups of popcorn sitting on the counter where patrons purchased tickets.The cups were called "complimentary cups," and their purpose was to promote the sale of popcorn.This procedure is most similar to
A)self-reinforcement.
B)generalized reinforcement.
C)intermittent reinforcement.
D)reinforcer sampling.

Question

Quizplus · Accepted Answer

Reinforcer sampling refers to the strategy of offering a free sample of a product or service to encourage future purchases. In this scenario, the complimentary cups of popcorn serve as samples to entice patrons to buy larger quantities, making it an example of reinforcer sampling.

A Local Movie Theater Had Small Cups of Popcorn Sitting