Bait-and-switch is the deceptive marketing tactic of advertising one product or service at a low price to lure customers in, and then pressuring them to buy a different, often more expensive product. This is done after the customer has already committed to the purchase, hence the "switch" part of the term. Choices A, B, and C are not accurate descriptions of bait-and-switch tactics.

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"Bait-And-Switch" Is

Question 32

Multiple Choice

"Bait-and-switch" is

A) advertising a product for sale and then giving the customer a rain check.
B) placing the store brand and the national brand side-by-side in a store to confuse customers.
C) selling the store brand at a lower price than the national brand.
D) advertising certain goods and then pressuring the customer to buy different,more expensive goods.

Correct Answer: