One of the most common applications of focus group research is to help an organization measure its strengths and weaknesses and determine what it needs to do to better serve its publics. The common term for this process is

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Gap research is the correct term for the process described. It involves identifying the differences between an organization's current state and its desired state or performance, often by gathering insights from focus groups to understand strengths, weaknesses, and areas for improvement.

One of the Most Common Applications of Focus Group Research