Cause marketing refers to marketing efforts that aim to promote a company's products or brand while simultaneously addressing a social need or cause, thereby benefiting both the company and the social cause.

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"Cause Marketing" Is

Question 6

Multiple Choice

"Cause marketing" is

A) prohibited by the American Marketing Association
B) marketing that causes additional public relations problems for an organization
C) another fancy name for advertising
D) promotion of a company's products on the Internet
E) promoting a company by addressing a social need

Correct Answer: